4 thoughts on “What is the concept of new retail? What are the components of Ali's new retail?”
Carlton
New retail refers to the use of the development of the Internet and using technical means such as big data and artificial intelligence to upgrade and transform the production, circulation and sales process of goods to form a new retail model for online services and offline experience. Therefore, new retail is a combination of new retail, combination of people, goods, warehouses, and matching. Through this method of retail, the distance between consumers is closer. The new retail pattern of Ali has several channels. The first is online retail led by Tmall, the second is the offline department store led by Yintai team, the third is Suning's electrical retail format, and the fourth is the fourth is Food fast -moving consumer in Hema and RT -Mart, the fifth is the rural Taobao, the sixth is the Ali Retails, and the seventh is the home in the field of home improvement. field. Pucting information: The core meaning of new retail is to promote the integration process of online and offline. The key is to make the online power online and offline physical store terminal form a true synergy , To complete the optimization and upgrading of e -commerce platforms and physical retail stores in commercial dimensions. At the same time, it promotes the comprehensive transformation of the era of price consumption to the era of value consumption. In addition, some scholars have also proposed that new retail is "data data." The new retail is summarized as "online offline logistics, and its core is the comprehensive opening of data centered on members, payment, inventory, service and other aspects. Driven by technology, it is based on the infrastructure of plasticized, intelligent and synergistic. Relying on the new supply chain, in -depth integration of online and offline, reconstructing people, goods, and fields to meet user needs, improve the efficiency of the industry, realize the "whole scene , Full of customer base, full data, omnicocal channels, full-time periods, full experience, full category, full link "retail model. Reference materials Source: Baidu Encyclopedia-New Retail
New retail, that is, individuals and enterprises rely on the Internet. By using advanced technical means such as big data and artificial intelligence, and using psychological knowledge, the production, circulation and sales process of goods are upgraded and transformed, thereby reshaping the format structure and ecosystem of ecosystems And online service, offline experience, and modern logistics new retail model. The new retail pattern of Ali has several channels. The first is online retail led by Tmall, the second is the offline department store led by Yintai team, the third is Suning's electrical retail format, and the fourth is the fourth is Food fast -moving consumer in Hema and RT -Mart, the fifth is the rural Taobao, the sixth is the Ali Retails, and the seventh is the home in the field of home improvement. field. Extension information
The development of dynamic cause , after full -speed forward in recent years, traditional e -commerce companies have brought about user growth brought about by the popularity of the Internet and mobile Internet terminals and the popularization of the wide range of the Internet terminals and mobile Internet terminals. The traffic dividend is gradually shrinking, and the "bottleneck" facing traditional e -commerce has begun to appear. In data from the Statistics Bureau of the Statistics of the National Bureau of Statistics: The growth rate of online retail sales across the country has fallen for three consecutive years. The national online retail sales in January to September 2014 were 1823.8 billion yuan, a year-on-year increase of 49.9%; 2015 From January to September, the national online retail sales were 259.14 billion yuan, a year-on-year increase of 36.2%. In January to September 2016, the national online retail sales were 3465.1 billion yuan, with a growth rate of only 26.1%. In addition, from the total turnover of "Tmall" and "Taobao" in 2016, the total turnover of "Double 11" was 120.7 billion yuan, the growth rate of GMV also decreased from more than 60%in 2013 to 24%in 2016. In the predictions of Irai Consultation: The slowdown in the growth rate of domestic online shopping will continue to continue at an annual decrease of 8-10 percentage points. The "ceiling" developed by traditional e -commerce has been faintly visible. For e -commerce companies, there is only a way out. On the other hand, traditional online e -commerce has obvious shortcomings that are difficult to replenish from the date of birth. The experience of online shopping is not as good as offline shopping. The visual, listening, trigger, perceptual, availability, availability such as offline physical stores provides goods or services from offline physical stores. Scenes and realistic paths for good shopping experience. Therefore, the user's consumption process experience is far inferior to physical stores. The demand for high -quality, heterogeneity, and experiential consumption of high -quality, heterogeneity, and experiential consumption cannot be met. Especially when the per capita disposable income of residents in my country is continuously improved, people's attention to shopping is no longer limited to the advantages of online e -commerce companies such as low price. Focus on the experience and experience of the consumption process. Therefore, exploring the use of the "new retail" model to start the upgrade of the consumer shopping experience, promote the change of consumer shopping methods, and build the omni -channel ecosystem of the retail industry will become a traditional e -commerce enterprise to achieve self -innovation and development. A good attempt at a time. 1. Online retail encountered ceiling . Although the traditional retail function has been replaced by online retail for a period of time, from the two major e -commerce platforms, Tmall and JD.com's customer acquisition costs can be seen that e -commerce companies can be seen that e -commerce companies The online traffic dividend is topped; at the same time, the cost of obtaining passengers in offline is almost unchanged, and physical retail has entered a critical period of rectification. Therefore, the value of offline channels caused by it is reorganizing. 2, new technologies such as mobile payment have opened up the popularity of offline scene intelligent terminals, and technological innovations such as mobile payment, big data, virtual reality, etc., which further develops offline scenes and consumer social networks, allowing consumption to consume consumption No longer subject to time and space. 3, the rise of the new middle class The new middle -class portrait: post -80/90, receiving higher education, pursuing self -improvement, gradually becoming the mainstay of society. The biggest features of the new middle -class consumption concept: The rationalization tendency is obvious. Compared with the price, they are concerned about quality and corresponding cost -effectiveness. For high -quality goods and services, they are willing to pay a higher price. The reluctant income and decent work brought a moment of relief to the middle class, but uneasy and anxiety are the most heart -hearted pain points under the appearance of the middle -class glorious appearance. plan. Reference information Source: Baidu Encyclopedia-New Retail
Ali believes that new retail is: "Based on Internet thinking and technology, through integration of online, offline and logistics, comprehensive reform and upgrading existing social retail, making the process of commodity production, circulation and service more efficient." , Upgrade "and" efficient ". The so -called new retail is to upgrade the traditional retail model. Both the supply chain, sales terminal and consumers have been upgraded. New technologies such as big data, cloud computing, artificial intelligence, and the Internet of Things, etc. Effective reform of retail. Ali, as the most successful enterprise in the e -commerce era, also conducted new attempts and transformations and upgrades during the new retail stage. Acquisition Yintai and RT -Mart, create a new retail model for Hema, merge word of mouth and hungry to create new retail of catering. Through Taoxianda and JD.com, they have opened up online and offline channels internally. The new retail supply chain such as Tmall Store, Retailing, Rookie Wrap, and SKU platform Taobao, which meets the needs of the whole people as a support. New cat retail. Taobao seller ecology is gradually deteriorating, and Tmall's brand merchants will be the strongest pillars. 2014 that Ali became the city's survival business department; the new retail projects after the Yunqi Conference in 2016 were renamed "Retail "; in 2017, the Ali Merchant Division was renamed the "Cloud Retail" business department to and Ali's ecology The system opened; in 2018, "Cloud Retail" was incorporated into the Tmall New Retail Platform Division.
The new retail will be the main direction of Ali's main creation in the next ten years.
New retail refers to the use of the development of the Internet and using technical means such as big data and artificial intelligence to upgrade and transform the production, circulation and sales process of goods to form a new retail model for online services and offline experience. This concept was proposed by Ma Yun in October 2016. Te Finance and Economics Living room learned that on April 2, 2018, as a header of China's Internet, Alibaba announced that it was hungry with Ant Financial for $ 9.5 billion, which further expanded its own new retail sales Plate. The new Ali new retail pattern has several channels. The first is the online retail led by Tmall, the second is the offline department store led by the Yintai team, and the third is Suning's electrical retail format. Fourth, the food fast -moving consumer field led by Hema and RT -Mart, the fifth is the rural Taobao, the sixth is Ali Retailing, the seventh is the home in the field of home improvement, and the eighth is the line of mouth and hungry. Put in the field of drinking.
New retail refers to the use of the development of the Internet and using technical means such as big data and artificial intelligence to upgrade and transform the production, circulation and sales process of goods to form a new retail model for online services and offline experience. Therefore, new retail is a combination of new retail, combination of people, goods, warehouses, and matching. Through this method of retail, the distance between consumers is closer.
The new retail pattern of Ali has several channels. The first is online retail led by Tmall, the second is the offline department store led by Yintai team, the third is Suning's electrical retail format, and the fourth is the fourth is Food fast -moving consumer in Hema and RT -Mart, the fifth is the rural Taobao, the sixth is the Ali Retails, and the seventh is the home in the field of home improvement. field.
Pucting information:
The core meaning of new retail is to promote the integration process of online and offline. The key is to make the online power online and offline physical store terminal form a true synergy , To complete the optimization and upgrading of e -commerce platforms and physical retail stores in commercial dimensions.
At the same time, it promotes the comprehensive transformation of the era of price consumption to the era of value consumption. In addition, some scholars have also proposed that new retail is "data data." The new retail is summarized as "online offline logistics, and its core is the comprehensive opening of data centered on members, payment, inventory, service and other aspects. Driven by technology, it is based on the infrastructure of plasticized, intelligent and synergistic. Relying on the new supply chain, in -depth integration of online and offline, reconstructing people, goods, and fields to meet user needs, improve the efficiency of the industry, realize the "whole scene , Full of customer base, full data, omnicocal channels, full-time periods, full experience, full category, full link "retail model.
Reference materials Source: Baidu Encyclopedia-New Retail
New retail, that is, individuals and enterprises rely on the Internet. By using advanced technical means such as big data and artificial intelligence, and using psychological knowledge, the production, circulation and sales process of goods are upgraded and transformed, thereby reshaping the format structure and ecosystem of ecosystems And online service, offline experience, and modern logistics new retail model.
The new retail pattern of Ali has several channels. The first is online retail led by Tmall, the second is the offline department store led by Yintai team, the third is Suning's electrical retail format, and the fourth is the fourth is Food fast -moving consumer in Hema and RT -Mart, the fifth is the rural Taobao, the sixth is the Ali Retails, and the seventh is the home in the field of home improvement. field.
Extension information
The development of dynamic cause
, after full -speed forward in recent years, traditional e -commerce companies have brought about user growth brought about by the popularity of the Internet and mobile Internet terminals and the popularization of the wide range of the Internet terminals and mobile Internet terminals. The traffic dividend is gradually shrinking, and the "bottleneck" facing traditional e -commerce has begun to appear.
In data from the Statistics Bureau of the Statistics of the National Bureau of Statistics: The growth rate of online retail sales across the country has fallen for three consecutive years. The national online retail sales in January to September 2014 were 1823.8 billion yuan, a year-on-year increase of 49.9%;
2015 From January to September, the national online retail sales were 259.14 billion yuan, a year-on-year increase of 36.2%. In January to September 2016, the national online retail sales were 3465.1 billion yuan, with a growth rate of only 26.1%.
In addition, from the total turnover of "Tmall" and "Taobao" in 2016, the total turnover of "Double 11" was 120.7 billion yuan, the growth rate of GMV also decreased from more than 60%in 2013 to 24%in 2016.
In the predictions of Irai Consultation: The slowdown in the growth rate of domestic online shopping will continue to continue at an annual decrease of 8-10 percentage points. The "ceiling" developed by traditional e -commerce has been faintly visible. For e -commerce companies, there is only a way out.
On the other hand, traditional online e -commerce has obvious shortcomings that are difficult to replenish from the date of birth. The experience of online shopping is not as good as offline shopping.
The visual, listening, trigger, perceptual, availability, availability such as offline physical stores provides goods or services from offline physical stores. Scenes and realistic paths for good shopping experience. Therefore, the user's consumption process experience is far inferior to physical stores.
The demand for high -quality, heterogeneity, and experiential consumption of high -quality, heterogeneity, and experiential consumption cannot be met.
Especially when the per capita disposable income of residents in my country is continuously improved, people's attention to shopping is no longer limited to the advantages of online e -commerce companies such as low price. Focus on the experience and experience of the consumption process.
Therefore, exploring the use of the "new retail" model to start the upgrade of the consumer shopping experience, promote the change of consumer shopping methods, and build the omni -channel ecosystem of the retail industry will become a traditional e -commerce enterprise to achieve self -innovation and development. A good attempt at a time.
1. Online retail encountered ceiling
. Although the traditional retail function has been replaced by online retail for a period of time, from the two major e -commerce platforms, Tmall and JD.com's customer acquisition costs can be seen that e -commerce companies can be seen that e -commerce companies The online traffic dividend is topped; at the same time, the cost of obtaining passengers in offline is almost unchanged, and physical retail has entered a critical period of rectification. Therefore, the value of offline channels caused by it is reorganizing.
2, new technologies such as mobile payment have opened up the popularity of offline scene intelligent terminals, and technological innovations such as mobile payment, big data, virtual reality, etc., which further develops offline scenes and consumer social networks, allowing consumption to consume consumption No longer subject to time and space.
3, the rise of the new middle class
The new middle -class portrait: post -80/90, receiving higher education, pursuing self -improvement, gradually becoming the mainstay of society.
The biggest features of the new middle -class consumption concept: The rationalization tendency is obvious. Compared with the price, they are concerned about quality and corresponding cost -effectiveness. For high -quality goods and services, they are willing to pay a higher price.
The reluctant income and decent work brought a moment of relief to the middle class, but uneasy and anxiety are the most heart -hearted pain points under the appearance of the middle -class glorious appearance. plan.
Reference information Source: Baidu Encyclopedia-New Retail
Ali believes that new retail is: "Based on Internet thinking and technology, through integration of online, offline and logistics, comprehensive reform and upgrading existing social retail, making the process of commodity production, circulation and service more efficient." , Upgrade "and" efficient ".
The so -called new retail is to upgrade the traditional retail model. Both the supply chain, sales terminal and consumers have been upgraded. New technologies such as big data, cloud computing, artificial intelligence, and the Internet of Things, etc. Effective reform of retail.
Ali, as the most successful enterprise in the e -commerce era, also conducted new attempts and transformations and upgrades during the new retail stage. Acquisition Yintai and RT -Mart, create a new retail model for Hema, merge word of mouth and hungry to create new retail of catering. Through Taoxianda and JD.com, they have opened up online and offline channels internally.
The new retail supply chain such as Tmall Store, Retailing, Rookie Wrap, and SKU platform Taobao, which meets the needs of the whole people as a support. New cat retail. Taobao seller ecology is gradually deteriorating, and Tmall's brand merchants will be the strongest pillars.
2014 that Ali became the city's survival business department; the new retail projects after the Yunqi Conference in 2016 were renamed "Retail "; in 2017, the Ali Merchant Division was renamed the "Cloud Retail" business department to and Ali's ecology The system opened; in 2018, "Cloud Retail" was incorporated into the Tmall New Retail Platform Division.
The new retail will be the main direction of Ali's main creation in the next ten years.
New retail refers to the use of the development of the Internet and using technical means such as big data and artificial intelligence to upgrade and transform the production, circulation and sales process of goods to form a new retail model for online services and offline experience. This concept was proposed by Ma Yun in October 2016.
Te Finance and Economics Living room learned that on April 2, 2018, as a header of China's Internet, Alibaba announced that it was hungry with Ant Financial for $ 9.5 billion, which further expanded its own new retail sales Plate.
The new Ali new retail pattern has several channels. The first is the online retail led by Tmall, the second is the offline department store led by the Yintai team, and the third is Suning's electrical retail format. Fourth, the food fast -moving consumer field led by Hema and RT -Mart, the fifth is the rural Taobao, the sixth is Ali Retailing, the seventh is the home in the field of home improvement, and the eighth is the line of mouth and hungry. Put in the field of drinking.